For businesses
Measure Creator Campaign Results and ROI
Updated November 1, 2026
To get a real answer you need two sources together: what Ngaan records for you (who came, who posted, where the posts are) and what you count yourself (customers who came because of a creator, and sales). Then judge after several weeks, not on one post.
What Ngaan shows you
| Where | What you see |
|---|---|
| Dashboard | Open gigs, applicants waiting, and creator visits this week |
| This week board | Day by day: who's coming, came, posted or didn't show, with links to the posts and a flag when the ad disclosure is missing |
| A gig's Accepted tab | Each creator's progress: accepted, checked in, posted, paid or perk given, and done, plus posts that missed the deadline |
| A creator's profile | Median views, engagement rate, recent posts with views and the four scores, from verified accounts |
| Roster visit history | How many times each regular came to you, whether they showed up, and whether we found the post |
What Ngaan doesn't do for you: add up views across a whole campaign, or count sales. That part is your own tally. Open the post links we found to read the views, or check the creator's recent posts on their profile, and note them in one sheet.
The creator's median views make a good baseline. If the post about your place beat their own median, their audience cared about you more than usual; if it fell well short, less.
What to count yourself at the venue
Views tell you people saw it, not that they came. Easy things to count yourself:
- A code per creator, like "say MINT10 for a free drink", in the caption or said in the clip, counted at the till.
- "Mention the creator" at the counter. If you don't want codes, ask customers to name the creator who sent them, for a small treat.
- Walk-ins. Jot down each day how many new tables said they came because of a clip.
- Google Maps reviews. Count new reviews and your rating before and after the posts.
- Your own account: follower growth, and how many other people tag you in their posts.
Cost per 1,000 views and LINE OA adds or bookings are covered in micro creator marketing.
Keep one sheet for staff: date, creator, the code or name the customer gave, and the bill. Five minutes a day is enough. If you try to remember it at the end of the month, most of it is gone.
Simple ROI math
ROI = (gross profit from customers who came because of creators − campaign cost) ÷ campaign cost
- Campaign cost is creator fees plus what perks really cost you (ingredients, not menu price). When you tell a creator what a perk is worth, use menu price; when you work out ROI, use your real cost.
- Gross profit is sales minus the cost of ingredients, not total sales.
- Only count customers you can count, from codes, names or your sheet. Some people see the clip and never say so, but don't guess them in.
| Made-up example (not real data) | Number |
|---|---|
| 3 paid creators at ฿3,000 each | ฿9,000 |
| 2 gifted creators, ฿800 ingredient cost each | ฿1,600 |
| Total campaign cost | ฿10,600 |
| 38 tables used a code over 4 weeks, ฿900 average bill | ฿34,200 in sales |
| About 60% gross margin | ฿20,520 |
| ROI (20,520 − 10,600) ÷ 10,600 | About 94% |
| Cost per table 10,600 ÷ 38 | About ฿279 |
The easiest number to decide on is usually cost per customer (or per table), compared with other channels you've paid for, like ads or flyers. If creators bring customers in for less, keep going.
When to judge: weeks, not one post
- Posts keep getting views for days, so day-one numbers aren't the real ones.
- People save it and come later. Plenty see a clip on a weekday and come at the weekend.
- Repetition works. Someone who sees your place from 2–3 creators is more likely to come than someone who saw it once.
- Compare like with like. Put the campaign's 4 weeks against the 4 weeks before, same days of the week, and watch out for long holidays or festivals that skew the numbers.
Give it at least 3–4 weeks, with posts staggered rather than all on one day. If you run a standing offer, check the board every week but judge the overall result by the month.
Double down on the creators who work
At the end of a round, rank creators by cost per customer and split them into three groups:
- Keep and give them more: the ones who brought customers in cheaply. Add them to a roster, tap "Upgrade to paid gig" from the board or their visit history, or hire them directly again from their profile.
- Try once more: good-looking posts with solid views but few customers. Feature a different dish, or make the code more obvious.
- Stop there: repeat no-shows, missed deadlines, or posts without an ad disclosure again and again.
To find more people like the ones who worked, use the same niche and province filters and compare 2–4 creators side by side. And review every creator when the gig ends: your reviews help other businesses choose better, and help creators who do good work get more of it.
FAQ
›How do I measure the results of a restaurant review?
Use Ngaan to see who came and who posted and open the posts for views, then count at the venue which creator sent which customers, with a code or by asking for the creator's name. Then work out your cost per customer.
›What ROI from creators counts as good?
There's no single number that fits every business. Compare your cost per customer from creators with other channels you use; if it's lower or close, and you get content and reviews on top, it's worth it.
›Does Ngaan show the views of a review post?
Ngaan links the posts it finds on the gig and on your weekly board, and a creator's profile shows their recent posts with views. It doesn't add up views for a whole campaign, so note those yourself.
›How long should I wait before judging a campaign?
At least 3–4 weeks. Posts keep getting views for days, and many people save a clip and come later. Compare with the 4 weeks before, on the same days of the week.